This used to be how Philippine Showbiz sees it - Sharon Cuneta is Viva. Viva is Sharon Cuneta.
Viva specializes in grooming multi-media superstar i. e. Sharon Cuneta. Actress. Singer. TV personality and the other half of a very popular loveteam. So what is a Sharon Cuneta template? Who fits the mold.
Sharon Cuneta
a. Successful Loveteam: Sharon Cuneta and Gabby is the most successful loveteam in the 80's and one-of-the, of all time. Their filmography includes "Dear Heart", "PS I Love You" and "Sa Hirap at Ginhawa"
b. Recording Career: Known to have hit songs which are basically the theme songs of her successful films, "Unti-unting mararating" (Pangarap na Bituin) is the most famous line she has ever sung. Her career highlight is marked at the release of Mr. DJ. It spanned the George Canseco and Willy Cruz phase of her singing career. Notable also was her versions of Rey Valera Hits. Among her songs, "Ikaw" defined her mid-career highlight.
c. TV/Musical Show: "The Sharon Cuneta Show" is one of the more successful musical variety shows.
d. Not the top caliber actress but with best actress awards: She won controversial Best Actress awards in her early career and later vindicated by grand slam win for "Madrasta". But still not the top actress in the likes of Nora Aunor and Cherry Pie Picache in term of greatness. Nonetheless "The Crying Ladies" elevated her so close to where Aunor stands in the acting pedestal.
e. Box office films: She was the longest consecutive box office queen. I'm not sure about how many but I assume she has more than five box office queen awards. And, these were the years when that award's basis was not who has the highest grossing films, but who has the most number of box office films in a year.
f. Starred in films as a singer: Who would forget "Bituin Walang Ningning"?
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Again, who fits the mold?
1. Vina Morales she was said to be the Megastar's immediate successor and she lived up with the expectation.
a. Successful Loveteam: She was paired with Kempee de Leon in the early part of the career. The more successful pair up was with Robin Padilla which produced the "Utol Kong Hoodlum" series. Check!
b. Recording Career: She was quite successful in her recording career. At her time, she was the only singer among her contemporaries, Gellie De Belen, Aiko Melendez and Carmina Villaroel. At Viva, she also followed the tradition of recording the theme songs of her movies. One of the notable is her version of "Sana ay Ikaw ng nga". She continued her singing career outside Viva. Check!
c. TV/Musical Show: She had her not-so successful musical variety shows cum sitcom "Vina". The highlight of her career was topbilling SOP which extends to her transfer to ABSCBN as on of the prime performer in ASAP. From there, she was able to create her identity beyond the next Sharon Cuneta - a Showgirl that is equivalent to Jennifer Lopez and Beyonce stature. Check!
d. Not the top caliber actress but with best actress awards: In term of acting, she was not the best among her batch. She was assigned to Romantic Comedy films which were also a Viva fomula. In TV, she once ruled telemovies where (as I remember) she earned best actress award. Her career highlight in movies was playing Sarah Balabagan Biopic which she got the critics' nod despite not winning an award. Check!
e. Box office films: Leaving the Viva Management could have been a wrong move to sustain her stardom but she got her second wind of career with string of Robin-Vina reunion movies "Eto na nman ako" and "Di Pwedeng Hindi Pwede". Check!
f. Starred in films as a singer: She starred with lots of movies where she played as a singer but the most notable was "Kadenang Bulaklak". Her role was not a singer but the film revolves around a song that would reunite her with her sisters. The finale was a song number of the reunited sisters. Check!
PASSED!
2. Donna Cruz was next in line. She was then elevated as the next superstar with her large fanbase.
a. Successful Loveteam: More groomed as the next Nora Aunor, Viva pushed her career as a loveteam with Ian De Leon - Nora's son. They went on as loveteam with hit movies "Habang May Buhay" and "Dahil Tanging Ikaw." Check!
b. Recording Career: At that time, to be like Donna Cruz, which was every girls dream is to sing her songs. She hit a genre that fits her image. She has this charisma that all the songs in her album are hit. "Isang Tanong Isang Sagot", "Hulog ng Langit", "Dahil Tanging Ikaw" "Wish" and more. Check!
c. TV/Musical Show: She was part of "That's Entertainment" and had stint in co hosting with German Moreno. However, She ruled the Television through the soap opera "Villa Quintana". This was at the time networks only offer one teleserye in the evening. Check!
d. Not the top caliber actress but with best actress awards: "Pangako ng Kahapon" is her answer to those whose ask for her accomplishment as an actress. She was nominated as best supporting actress in few award giving bodies. Her career was cut short when she settled down so she has never gone to be elevated in that actress category. Check!
e. Box office films: She was Viva's queen for a while and being one included box office films. Check!
f. Starred in films as a singer: Kadenang Bulaklak. Check!
PASSED!
3. Angelu De Leon was another Viva Queen. Not a Singer but hit the stardom through the TGIS fame.
a. Successful Loveteam: Angelu De Leon -Bobby Andrews was one of the most successful loveteams in the 90s. They reap box office success against superstars Judy Ann Santos (and loveteam Wowie De Guzman) and Claudine Baretto (and partner Rico Yan). This was that time when TV is the career base. Check!
b. Recording Career: The TGIS movie soundtrack, which she recorded It might be you along with his loveteam is not counted.. X!
c. TV/Musical Show: TGIS TV series. Check!
d. Not the top caliber actress but with best actress awards: In her comeback vehicle "Bulaklak ng Maynila" she won Best Supporting Actress. Check!
e. Box office films: She has strings of hit with the loveteam but her career as a lead was not long enough to establish that she has box office strenght as a solo star. She then moved on as supporting star which Sharon does not do X!
f. Starred in films as a singer: X!
FAILED!
4. Regine Velasquez in between Angelu De Leon and Sarah Geronimo, Regine was the Viva Queen. She fits the mold but Regine is Regine. Sharon is Sharon. Queens of their own.
5. Sarah Geronimo is tha present Viva Queen. Although identified as ABS-CBN star, Sarah is Viva prime artist, along with the other Viva Queen Anne Curtis.
a. Successful Loveteam: Sarah-Mark Bautista was not that successful. Sarah went to become this huge film star in Sarah-John Lloyd starrers. Check!
b. Recording Career: "Forever is not Enough" is still her signature song but her every album is a success.. Check!
c. TV/Musical Show: This generation of TV has fast turnover.Despite that she one major TV personality who could juggle everything - teleserye star in "Bituin Walang Ningning" and Idol; talent search host in "Little Big Star; performer in ASAP and Sara G Live; and talent search coach in "the Voice". Check!
d. Not the top caliber actress but with best actress awards: As an actress she has yet to prove it because her limitations with the roles she accepts. In terms of acting awards, I still have to check. She might have been nominated as promising actress or for a single performance in TV guestings. half-check!
e. Box office films: Her film series playing Laida Magtalas hold box office records. Big Check!
f. Starred in films as a singer (in sarah's case TV): She topbills the TV remake of "Bituing Walang Ningning" and she played as a singer in "Idol" series Check!
PASSED! the magnitude of her stardom and longevity compensated for the achievement in acting. Indeed she is this generation's Megastar.
4. Toni Gonzaga Out of Viva (checked if she's under Viva, can't find any article, except she appeared in films under Viva), Toni is the one closest to Sharon Cuneta template as singer-actress i. e. multi media star. She also managed few hits with her loveteam Sam Milby. She qualifies to the template. However, in terms of the star system in her network, She is one of the queen and not groomed as "the" in the league of Bea Alonso, Angelica Panganiban and Angel Locsin.
Low-PASS!
5. Julie Anne San Jose looking towards the other side of the network fence. Her screaming fans at the variety shows studio and netizens could fool popularity. Fans do not only scream not likers in social media. They have to pay for movie and concert tickets. JulieMo starrer "Just One Summer" only earned P4M, in the league of Star Cinema films which popular love teams can reap more than P100M to P200M range.
FAILED!
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